"Ivy Park Drops"

What planet have you been living on if you are not aware of Queen Beyoncé's athleisure clothing line, "IVY PARK" by Adidas! Ivy Park was first introduced in 2016 and relaunched January 2020. The relaunch was aimed to put out shoes, performance gear, and lifestyle apparel on a global scale.

This relaunch is even more exciting because it is size and gender inclusive ranging from small to 4x with pieces that can be cross worn. Yep that's right 4x! And the marketing including all types of celebrities and plus models have us in Ahhh. Beyoncé has done it again with a new drop "Icy Park" releasing February 19th. This drop is so right for the season being that it's cold temps in most places, "Icy Park" includes everywhere from matching outerwear with ensembles, sneakers , boots, and winter accessories.

Celebrities have taken to social media outlets like Instagram to show video footage of them unboxing their gifted "Icy Park" merchandise. My personal favorite so far is actor/singer Amber Riley's unboxing and actor Taraji P. Henson's unboxing that included the custom ice sculpture with a pair of Ivy Park shoes in the middle. I am definitely guilty of already being a fan of Ivy Park purchasing from the previous drop "Black Drip" in November 2020 and have budget ready for "Icy Park".

If you haven already had over to adidas.com and join the "creators club" for free to unlock unlimited free shipping, start earning points, get announcements on new releases and most importantly allows you to set up your virtual shopping cart 24hrs prior to "Ivy Park" drops to ensure you get the items you want with faster checkout because the site definitely goes wild when drop goes live. Beyoncé and her team have even decided to drop each collection instore the day after the online drops as well if your up for standing in line at Adidas stores world-wide. And even some other retail stores like Nordstrom, ASOS, Finishline and more carrying limited Ivy Park items. So what's your Park?